Schema Markup (Rich Snippets)
Help Google understand your business structure
Mission Briefing
Schema markup is code you add to your website that helps Google understand what your business is, what you do, and how to display you in search results.
LocalBusiness Schema: Tells Google your business name, address, phone, hours, and service area. This is critical for local search.
Service Schema: Describes each service you offer with pricing ranges and descriptions.
FAQ Schema: Marks up your FAQ content so Google can display it directly in search results as expandable questions.
Review/Rating Schema: Shows star ratings directly in search results, making your listing stand out.
You don't need to code this yourself: Use free schema generators online, or ask your web developer to add JSON-LD scripts to your page headers.
Action Checklist
Pro Tip
Pages with schema markup get 30% more clicks in search results because they show rich snippets (stars, prices, FAQs) that catch the eye!