Meta Descriptions & Titles
Write hooks that make people click
Mission Briefing
Meta descriptions are the little snippets of text under your link on Google. They're your 160-character sales pitch. Write them like a hook!
Title Tags: Keep them under 60 characters. Include your primary keyword AND your brand name. Example: 'Professional Cleaning in Olathe, KS | ItsTish™ LLC'
Meta Descriptions: Keep them under 160 characters. Include a call to action. Example: 'Need a fresh & final clean in KC? It's a Swish with ItsTish™! Click here for a free quote.'
Every page needs unique meta: Don't use the same description on every page. Each page should have its own targeted title and description.
Include keywords naturally: Don't stuff keywords. Write for humans first, but include your target phrase naturally.
Use power words: 'Free,' 'Professional,' 'Guaranteed,' 'Best,' 'Trusted' — these increase click-through rates.
Action Checklist
Pro Tip
A great meta description can increase your click-through rate by 30%+ even without changing your ranking position. It's free traffic!